Part of the Process


My IG and YouTube business accounts were registered in February 2023 and June 2023 respectively, without any followers as I didn’t send requests to my relatives and friends. The very first follower was my ex-neighbour’s girlfriend. Honestly, I was a bit resistant to the idea of managing social media accounts. I didn’t post anything or manage those accounts until September last year.

For starting an IG account from scratch, increasing followers is crucial. Only reels can be promoted to non-followers. I started to make reels and YouTube shorts. However, I noticed that my account might be shadow-banned recently, as the traffic to my reels has dwindled to double digits. I felt frustrated at first, but I started to feel relieved.

There was a time when I contemplated deleting my YouTube channel. I felt like the videos I was producing were subpar and lacked aesthetic appeal. I also felt discouraged by the lack of a strong and consistent style in the photos I was posting on IG. After some reflection, I realised it wasn’t necessary to dwell on these feelings. It’s okay to start off poorly; progress comes gradually with time and effort.

Now, I take a more laid-back approach to managing my accounts instead of crazily monitoring the insights. I don’t want to force myself to create 3-4 reels every week but to create some videos occasionally when inspired. Since I handle everything alone, I also don’t invest much time in editing my YouTube channel to perfection. The videos are raw, serving as personal records or for those interested in understanding the process.


“What’s presented, whether good or bad, pretty or ugly; it’s part of the process.”


我的品牌 IG 和 YouTube 帳號分別是在 2023 年 的 2 月和 6 月註冊的。
我當時並沒有向親朋好友發送請求,所以一直都沒有追踪者。
第一個追踪者是我前鄰居的女朋友。
老實說,我對管理社群媒體的想法是有些抗拒的。
所以一直到去年 9 月才開始發布一些內容。

對於從零開始建立的 IG 帳號,怎樣增加追踪者至關重要。
只有 Reels 可以推廣帳號。
因此才開始製作 Reels 和 YouTube 短影片。
然而,最近注意到我的帳號可能被限流了。
Reels 的流量大幅度減少。
起初確實感到沮喪,但後來我開始釋懷了。

曾經有一段時間考慮刪除我的 YouTube 頻道。
我覺得影片拍得太爛了——品質低的同時也缺乏美感。
也因為IG上發布的照片沒有強烈的風格和連貫性感到沮喪。
後來想了一下,覺得沒有必要太糾結。
總會慢慢地進步。

現在的我傾向輕鬆管理社群,而不是瘋狂地監控數據。
不想強迫性作業,而是偶爾製作一些影片。
由於一人作業,我也不想花太多時間在YouTube頻道上剪輯影片。
至於影片比較粗糙,就當作是留給自己的記錄或者讓有興趣的人了解一些過程吧。
佛性經營萬歲!


“所呈現的,不管是好或不好,都是過程的一部分”

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